An Avenue For Malaysia’s F&B Industry Players To Expand Its Presence In Global Food Industry

KUALA LUMPUR, 8 March – Food & Drinks Malaysia 2023 (“FDM 2023”) , a part
of the Salon International de l’Alimentation (SIAL) Network, and organised by
world-leading convention and exhibition organizer, Comexposium group, will take
place from 4 – 6 July at MITEC, Kuala Lumpur. This will be the group’s debut in the
Malaysian exhibitions segment, and the latest entrant to the food trade exhibition
scene in the country.

Following the success of the global SIAL network series of exhibitions in Paris,
Shanghai, Jakarta, Montreal, and most recently in Las Vegas & Delhi, Comexposium
has selected the 2nd most developed and competitive economy in ASEAN due to its
geographical location, local and regional market potential, and its global reputation
for its diverse and multicultural culinary culture.



Graced by Chief Operating Officer of Malaysia Convention & Exhibition Bureau
(“MyCEB”), Encik Noor Ahmad Hamid, said, “Malaysia is proud to be the host this
year’s exhibition as FDM 2023 by SIAL provides a focused platform for the industry
towards a market gateway of Asia’s food Capital.”

“FDM 2023 by SIAL is expecting to bring together more than 450 exhibitors from 22
countries to Malaysia, which shall have an estimated economic impact of RM 77
million to the Malaysian economy,” added En Noor Ahmad Hamid.

Present at the media launch of FDM 2023 was Asia Pacific CEO of Comexposium,
Elaine Chia said, “Malaysia is renowned for being one of Southeast Asia’s foremost
gastronomic countries. It is a melting pot of culinary traditions built over centuries
of maritime trade between the far east and the western world, and continues to do
so till this day. Being the 2nd most developed economy and the 3rd largest in ASEAN,
Malaysia possesses a distinct market positioning that can’t be found anywhere else
in the world.”

Since SIAL’s inception in 1964, it has defined the global food community by providing
unmissable events for industry professionals to discover the latest products and
services in the market, connect and facilitate business, and address trending
industry topics for the future of the global food industry.

“We are confident that Food and Beverage Malaysia 2023 by SIAL will be the leading
food and beverage trade exhibition in Malaysia and throughout the region, providing
an international business hub for the global F&B industry to connect and facilitate
business in the rapidly growing F&B market in Malaysia, as well as the larger market
within Southeast Asia.” Elaine added.



FDM 2023 by SIAL is projected to feature some 450 exhibitors and prominent brands
from 22 countries with a wide spectrum of food and beverage sector portfolios,
including food and beverage technology, seafood and fisheries, and the halal
segment, with a growing emphasis on ‘alternative proteins’ and ‘spice and
condiments’, which buyers can benefit from the showcase.

Given Malaysia's rising obesity rate, 61% of Malaysians reported consuming more
plant-based foods in 2021, according to a recent report from Southeast Asia F&B
Industry 2022. The increased demand in the nutrition goods is being driven by
consumers’ attention to healthier and nutritious foods as a result of the epidemic.
In countries like Thailand and Indonesia, alternatives based on plants are being

These health-concern comes no surprise driving the growth of many free-form and
healthier food categories, largely as a result of the pandemic. In particular, 44% of
Malaysians aim to boost their health and are willing to pay more for healthier foods.
Alongside with the rise in lifestyle-related diseases, demand for gluten-free food is
prevalent. Other notable health trends include demand for gut-free and immune
boosting and organic foods.

“As the global market leader in F&B business events, Comexposium is committed to
address food security and sustainability issues through our network of events.”
Elaine adds. “Hence we are pleased to announce our collaboration with Impact
Circle, an independent social and Agri-FoodTech multiplier, to host an exclusive
demonstration on sustainable food solutions, featuring agricultural and food startups
at the upcoming exhibition.”



In line with Comexposium’s mission to drive innovation in the food and beverages
industry, FDM 2023 by SIAL has announced its strategic partnership with Impact
Circle, an independent social and Agri-FoodTech multiplier, to host an exclusive
demonstration on sustainable food solutions, featuring agricultural and food startups
at the upcoming exhibition. Investors are welcome to explore further at an investor
pitching session. Also present at the MOU signing ceremony is Group Chief Officer
of Impact Circle, Melissa Ong.

Trade visitors and buyers can pre-register online and pick up their admission badges
at MITEC, Kuala Lumpur. Admission is free. For more information, please visit



With an international presence, more than 50 years’ experience, and combining its
global knowledge with the local approach of its market, the SIAL Network has
become a world benchmark for food industry players. It hosts thousands of
companies from over 109 countries and attracts a live community of more than
365,800 buyers including 100% of the retail industry.



Comexposium is one of the world’s leading event organizers. Globally, it hosts more than
135 B2B and B2B2C events across many different sectors, significantly in agriculture,
construction, fashion, food, health, leisure, real estate, retail, security, students, tourism,
and works council. At events, in over 30 countries, Comexposium welcomes more than 3,5
million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s
employees and sales network operate in 20 countries and aims to be seen as the place to
be, building bridges between people and business.

For more information, please visit

Contact : Joe Wong
Mobile : +6017-8572214
Email :

13 Mar 2023