Event Month: September
Organiser: JeDerns International Sdn Bhd
Date & Time: 6 - 8 September 2023 ( Wednesday to Friday)
Location: Setia City Convention Centre (SCCC)
|VENUE||Setia City Convention Centre (SCCC)|
|CONTACT NO||+6012 334 5696|
Meat Asia 2023
Asia's processed meat market is segmented on the basis of product type, and geography. On the basis of product type, the market is classified as poultry, beef, pork, and others. In the Asia region, poultry meat comprises the majority of the demand. The reason for the growth of processed meat in Asia can be attributed to shifting consumer trends and the emergence of 'snacking'. The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety and product appeal. Innovation within the chilled meat categories has increased over the years, and Asia has the highest growth potential in this category, globally, Asia was the second most active region, globally in terms of chilled and frozen processed meat categories. The major companies are promoting the health benefits of animal proteins in countries, like India to increase the growth of the market. The rising demand for organic livestock is an opportunity for vendors to increase their market share. Moreover, new product development accounts for 24% share of the total processed meat product innovations, led by China, Thailand, South Korea, Vietnam, and Philippines. Tap into the fast booming market and Future Trends by joining Meat Asia Expo 2023 this September 6-8 co-locating with Poultry Asia and Pet Asia Expo.